Cross-Platform Budget Optimisation
What is working better, Facebook or Google? Facebook or TikTok? we understand in an instant which platforms are performing best and adjust channel or platform investment towards them.
In-Flight Audience Optimisation
Our unique audience approach means we are testing hundreds of audiences at once, all made up of slightly different characteristics that represent your target segment. We identify which work best and drop the worst performers. We then build more and repeat. We don't stop improving the audience, meaning your ROI only goes up as the campaign goes on.
In-Channel Format Optimisation
Video or display? Banner or skyscraper? Skippable or Guaranteed? we can make the right decisions to make you budget go further in line with the KPI's you care about most.
Cross-Platform Audience Optimisation
We understand which audiences work best way beyond anyone else out there - and we can take that learning from one platform and automatically pass it to the next, giving true cross-walled garden audience connectivity
In-Channel Creative Optimisation
Creative is king in advertising. So while we are optimising your audience target, we are also optimising the creatives that each audience is seeing based on the ones that seem to resonate most. Maybe 'Creative A' works better on one audience and 'Creative B' works better on another. We understand this and optimise the ads people see to the audiences who like them most.
In-Channel Objective Optimisation
Top or bottom of the funnel? Reach or consideration? We can align your creative and audience selection to maximise on your specific campaign objectives.
