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Home: Welcome

Meet Abe. Your AI media team, on one canvas.

Abe is Tack's multi-agent platform for media strategy, planning, activation and optimisation. Brief it like a colleague — four specialist AI agents, connected to the market's most robust datasets, take your business goal from question to live, optimised campaign.

Right Person.
Right Place.
Right Price

The principles of advertising are the same but the process has changed with AI.

Use AI agents to restore the agency advantage

Agentic AI creates the opportunity to supercharge the planning process

          Strategy Agents

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connect your insight sources to identify which audience is optimal for your brief

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          INSIGHT Agents

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ENRICH THE STRATEGIC AUDIENCE WITH REAL TIME INSIGHTS 

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           PLANNING Agents

understanding the right media mix based on your budget, objectives and audience

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Reach    |     ROI     |     Consumption  |  Attention Data    |    Brand Lift

            BUYING Agents

specialised agents turning real time insights into buyable audiences 

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Our Solution Works

91%

Better performing audiences than BAU

30x 

Faster delivery from brief to activation

            our agentic
AI platform

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24 agents all working together to deliver your optimal audience strategy, planning, activation and optimisation, powered by the most robust datasets avaialble in the market today

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