Turning audience theory into buying reality
For years there has been a disconnect between the idea of the customers you have, the people you want, and the audience you are buying. We close that gap.
Onboard any audience source of truth
Your first party data. Your Amazon shoppers. Your audience segmentation. Your survey audience. Even the creative you are looking to run. All of these can be connected to our platform where our AI agent connects the audience goal to millions of data points managed by Tack
Discover more about your audience
Discover the power of our AI Agent, designed to enhance your understanding of your audience like never before. With our cutting-edge, ID-free insight solution, you can access billions of digital data signals from multiple platforms, providing a comprehensive view of your audience's passions, personality, and behaviours. In seconds, uncover the digital communities they engage with, their hobbies, favourite celebrities, trending TikTok moments, online shopping habits, and the music, podcasts and shows that captivate them.
Use insights to build your ideal audience
Audience insights are often used for strategic ideas, brand positioning and creative recommendations- rarely do they inform the audience activation. This is where our platform is different- we take the insights you find and link it to the audiences you can buy in every channel.
Buy your audience
Our AI agent discovers the most effective channels to connect with your desired audience and how to reach them in that channel based on the contextual behaviours and affiinities of your insight-derived audience. Experience the future of marketing with ID-less precision targeting tailored for a privacy-first era.
Connect to your platforms
We can send these AI generated audiences directly into the DSP or business manager account of your choice- speeding up the campaign build process with complete transparency of what you are buying.
Measure and
Optimise
When live, test vs your previous audiences, run new insights derived audiences and compare results. Our insight-derived audiences have consistently delivered higher media ROI's and better business outcomes than clients' previous targeting strategies.
Our Solution Works
91%
of our audiences have outperformed the BAU audience in A/B tests related to delivering business outcomes.
All made possible through our AI powered platform
Our AI agent manages the entire process for you. It will onboard your audience, enrich with other data sources, present you with the insights, provide planning and buying recommendations and build your campaign in the relevant business accounts and DSPs.
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This is not a typical black box AI solution- you can decide the insights you want to activate against, the channels you want to use and the KPIs you want to optimise towards.
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This is using AI the way it should be used- simplifying data integration, simplifying data ingestion and automating porcesses. The critical thinking remains in your hands.