Advanced planning based on multiple objectives
Balance your campaign, audience, reach and sales goals to find the optimal way to spend your budget across platforms
Our Planning Solution
5 specialist agents working together to find the optimal media plan for your brand and objective. Simulating thousands of scenarios, delivering the answer in minutes.
Planning decisions made with real data
ROI CURVES
100's of sales curves by sector and brand size
Reach CURVES
curves for every channel, including dynamics in biddable channels
insights
datapoints on current channel consumption for your target audience
BRAND LIFT
AGENT TRAINED ON INSIGHTS around relationship between channel spend and BRAND LIFT
ATTENTION DATA
RELATIVE ATTENTIVE REACH CPMS for eavery channel, allowing for attention-based planning adjustments
Human in the loop planning solution
Our agents find the optimal plan based on your inputs, requirements and budgets. The user can continue to adapt and adjust channels, objectives and priorities and the agents will rework the plan based on these requirements.
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No black boxes and complete user control.