The Tack Platform
We break the mould in ad tech; removing the barriers to data driven insight and effective media activation
Addressing the key challenges in advertising today
Simplifying the data ecosystem
Our data sources
We have sythesised billions of digital data points from our media partners. We have a comprehensive view of the inter-relationships and overlaps between passions, affinities, purchases and consumption behaviours across dozens of walled gardens. We call this dataset our living dictionary
ID-less data integration
Onboarding your data
We do not need clean rooms or matching partners to onboard your data. We take any audience source, onboard it to our dictionary and understand which of the 5000 digital communities they are most likely to over-index in. These communities are enriched with all the other datasets we partner with - giving you a 360 degree understanding of your target audience.
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We onboard:
Pen Portraits | Amazon Shoppers | Survey Data | CRM Audiences | Creative Assets
Human powered insights, supercharged by AI
Insights to Activation
Our AI agent synthesises the billions of datapoints from our dictionary and surfaces the most meaningful ones under the dozens of data categories we collect. Our agent will tell you the themes around their CTV consumption behaviours- are they more comedy or drama fans? What are the themes in the trending hashtags they are interested in? Is there a celeb persona they most relate to? Our Agent takes the work out of finding insights- all you need to do is select the one's you find most interesting. The agent then instantly builds the best fit buyable audience in every media channel.​​​​
Where and how to find your audience
Cross-channel Effectiveness
Our platform has a deeper understanding of where you are most likely to find an audience, and what is possible to target in each platform, more than any other. We have collected the hundreds of thousands of targetable contexts, interests, affinities, behaviours and hashtags available from dozens of platforms.
Once your insight-derived audience is created, our agent will recommend the channels you are most likely to find them, and the best way to build the audience in each channel based on the granular targetable attributes in that platform. What took expert channel knowledge, and manual audience building, is now completely handled for you.
An integrated to platforms and measurement
Connectivity to Platforms
Once you are happy with audience, you can push this audience directly into platform for you to activate in your campaigns, saving you the manual work. But our connectivity isn't just to execute your audience; our AI agent will monitor the performance of the audience in platform, providing recommendations on the audience build both while the campaign is live and for your future campaigns. If your audience didn't perform strongly in your last campaign, our AI agent will not recommend a similar audience for your next campaign.
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Our Integrations:
