What makes us different?
There are hundreds of ad tech providers, and a hundred more talking about AI. We like to think we do things the right way.
AI that gives you more transparency, not less
We are not using AI to make what you are buying more vague. We have designed our AI to help users make informed, insight-driven decision on how to drive business growth, not dictate them.
Insight AND Activation, not either/or
Most platforms either offer consumer insights or data activation- our solution is centred around making human insights buyable, as this is the true way to driving incremental growth.
World-first true data interoperability
We synthesise billions of data points for a 360 understanding of your audience. The insights from one platform are directly informing the buying in a different one, creating true data interoperability.
A genuine cross-channel solution
Our tool allows you to generate audience targets in more platforms than any other in the marketplace. We cover all walled gardens, the largest DSPs, open web providers, CTV, BVOD and digital audio.
Unlimited usage rather than managed service
Most insight to activation tools in the marketplace insist on managing the campaigns for you. With us, our AI agent does all the work, so once you subscribe you have unlimited usage, saving you $.
Proven uplifts in media outcomes
Often audience segments better business outcomes- either the audience is too expensive or its not targetable. Ours are targetable every time, and consistently beat previous targeting in A/B tests