Building Human Logic into AI Agents: Decisions as Supercharged Simulation One thing that separates run-of-the-mill AI tools from AI...

Data preparation, retrieval hygiene, verification loops, guardrails & domain constraints, deterministic configurations, tracing—and where...

‘A cookie-less solution’ is on the front page of every pitch deck in the advertising industry these days, a badge of confidence that what...

Build Deploy Run Analyse Recommend Repeat Without being too reductive, most roles in the area of media buying and activation can be...

Media optimisation is the single most important role of an activation expert, yet the fragmentation of media buying has made it harder...