Chris Morris
It’s Toasted! How the ad industry is getting cookie-less wrong
‘A cookie-less solution’ is on the front page of every pitch deck in the advertising industry these days, a badge of confidence that what...
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Chris Morris
May 15, 20223 min read
Why digital advertising needs to embrace automation again
Build Deploy Run Analyse Recommend Repeat Without being too reductive, most roles in the area of media buying and activation can be...
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Chris Morris
May 15, 20223 min read
Getting the recipe right; how to master campaign optimisation
Media optimisation is the single most important role of an activation expert, yet the fragmentation of media buying has made it harder...
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