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It’s Toasted! How the ad industry is getting cookie-less wrong
‘A cookie-less solution’ is on the front page of every pitch deck in the advertising industry these days, a badge of confidence that what...
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Jul 3, 20226 min read
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Why digital advertising needs to embrace automation again
Build Deploy Run Analyse Recommend Repeat Without being too reductive, most roles in the area of media buying and activation can be...
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May 15, 20223 min read
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Getting the recipe right; how to master campaign optimisation
Media optimisation is the single most important role of an activation expert, yet the fragmentation of media buying has made it harder...
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May 15, 20223 min read
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