Chris MorrisJul 3, 20226 min readIt’s Toasted! How the ad industry is getting cookie-less wrong‘A cookie-less solution’ is on the front page of every pitch deck in the advertising industry these days, a badge of confidence that what...
Chris MorrisMay 15, 20223 min readWhy digital advertising needs to embrace automation again Build Deploy Run Analyse Recommend Repeat Without being too reductive, most roles in the area of media buying and activation can be...
Chris MorrisMay 15, 20223 min readGetting the recipe right; how to master campaign optimisationMedia optimisation is the single most important role of an activation expert, yet the fragmentation of media buying has made it harder...