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From Chatbots to Agents: Applying Reasoning to AI
Building Human Logic into AI Agents: Decisions as Supercharged Simulation One thing that separates run-of-the-mill AI tools from AI...
Chris Morris
Oct 7, 20257 min read


How do you stop your AI from hallucinating?
Data preparation, retrieval hygiene, verification loops, guardrails & domain constraints, deterministic configurations, tracing—and where...
Chris Morris
Sep 10, 20257 min read


It’s Toasted! How the ad industry is getting cookie-less wrong
‘A cookie-less solution’ is on the front page of every pitch deck in the advertising industry these days, a badge of confidence that what...
Chris Morris
Jul 3, 20226 min read


Why digital advertising needs to embrace automation again
Build Deploy Run Analyse Recommend Repeat Without being too reductive, most roles in the area of media buying and activation can be...
Chris Morris
May 15, 20223 min read
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