Buy your audience in every platform
An automated insight to activation solution. Buying agents use real time insights into audiences that will deliver incremental growth
From Insight to Activation
Our insight agents brief the activation agents with the behaviours of the target audience. Our buying agents will then understand how to buy them in each platform, based on the behaviours they are exhibiting right now.
SOCIAL Agent
BUYS THE CUSTOM AFFINITIES AND HASHTAGS MOST RELEVANT TO YOUR SEED AUDIENCE BASED ON CURRENT AND TRENDING PASSION POINTS
PROGRAMMATIC Agent
WILL IDENTIFY THE BEST KEYWORDS, CONTEXTS AND SEGMENTS TO BUY BASED ON THEIR BEHAVIOURS
VIDEO Agent
WILL TURN INSIGHTS INTO ALL BUYABLE OPPORTUNITIES INCLUDING THIRD PARTY SEGMENTS, GENRES OR DEMOGRAPHICS
AUDIO Agent
USES BEHAVIOURS AND MUSIC PREFERENCES TO FIND THE BEST CONTEXTUAL OPPORTUNITIES ON AUDIO
Optimal buying based on current behaviours
Our agents go through multiple layers of analysis to deliver these insights. Specialised agents build the audience, enrich them ith on platform, behaviours, utilising real-time platform behaviours to understand what they are consuming elsewhere and summarises the themes to identify personas
Automated Optimisation
When live, our agents will gradually expand the audience to maintain all your key KPIs. This managed optimisation approach ensures you buy the right audience, but managed to ensure you are speaking to the next best growth audience.